International Hospital Group SWOT Analysis, USP & Competitors

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SWOT Analysis of International Hospital Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

International Hospital Group

Parent Company

International Hospital Group

Category

Hospitals

Sector

Healthcare

Tagline/ Slogan

-

USP

Successfully completed over 450 healthcare projects in 50 countries for private and public sector clients including 20+ national governments, the United Nations, the World Bank and the International Finance Corporation

STP

Segment

Patients who are physically frail or suffering from the onset of dementia, chronic neurological conditions, or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Clients who require Feasibility Studies and Advisory Services, Functional Planning and Design, Construction and Project Management, Medical Equipping, Commissioning Services, Operational Management and Training, Accreditation and Quality Assurance Programmes

Positioning

Healthcare consultancy, turnkey design and construction of new hospitals, medical equipping and the operation and management of healthcare facilities around the world

SWOT Analysis

Strengths

1. Highly-skilled clinical staff
2. Presence in numerous countries
3. Strong revenue and profit growth
4. The company works with a wide range of design service consultancies and contractors both within and outside the UK

5. Has operations in over 50 countries

Weaknesses

1. Investments in research and development
2. New products and services needs to be continuously developed to keep the competitive edge over competitors

Opportunities

1. Expansion to other countries and within UK
2. A unique combination of project management skills and expertise as owners and managers
3. International Hospitals Group (IHG) has signed a contract to design, build and operate 9 new hospitals across Libya totaling about LD 2 billion

Threats

1. Small private clinics located at convenient distances
2. Changes in Insurance plans or government policies

Competition

Competitors

1. Bassetlaw Hospital
2. Royal United Hospital
3. Hinchingbrooke Hospital


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