Alliance Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1510
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SWOT Analysis of Alliance Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alliance Healthcare

Parent Company

AB Acquisitions Limited

Category

Pharmaceutical, medical and healthcare products wholesaler and distributor

Sector

Healthcare

Tagline/ Slogan

Bringing healthcare closer

USP

Best products, best prices and best services

STP

Segment

All Healthcare providers

Target Group

Pharmacies, Hospitals and other health centres

Positioning

Innovative provider of services related to pharmaceutical and healthcare industry

SWOT Analysis

Strengths

1. Alliance Healthcare is the largest pharmaceutical distributor in UK

2. Provides wide range of healthcare services

3. Lean and efficient processes are used which helps in minimizing operating cost

4. Continuous innovation in the offered services

5. 12000 product lines are available

6. Through a network of 15 distribution centres the business offers twice daily delivery services to more than 15,000 delivery points

7. Cost effective patients support solutions

8. It is present in UK, Italy, Switzerland,  Norway

Weaknesses

1. Problems in delivery of the services and solutions to remote areas

2. intense competition means less market share

Opportunities

1. Increasing awareness for healthcare needs

2. Increasing demand for quality healthcare solutions

3. Tieups with healthcentres and clinics can boost operations

Threats

1. Regulatory environment is becoming more and more stringent

2. Economic slowdown in the European market

Competition

Competitors

1. Radnet, Inc

2. US Oncology, Inc

3. InSight Health Services Holdings Corp.

 


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