Mediclinic SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1742
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SWOT Analysis of Mediclinic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mediclinic International

Parent Company

Mediclinic International

Category

International private hospital group

Sector

Healthcare

Tagline/ Slogan

-

USP

More than 50 hospitals in South Africa and Namibia, is one of the three largest private hospital groups in the subcontinent

STP

Segment

Patients who are physically frail or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Specialised units, including heart units, stroke units, as well as hosting centres of excellence such as the PI Brånemark Institute for facial reconstruction

Positioning

We are a private hospital group focused on providing acute care, specialist-orientated, multidisciplinary hospital services and related service offerings

SWOT Analysis

Strengths

1. Highly-skilled clinical staff
2. Presence in numerous countries based out of South Africa
3. Strong revenue and profit growth
4. The company works with a wide range of design service consultancies and contractors both within and outside South Africa

5. The organization has over 12000 employees

Weaknesses

1. Investments in research and development
2. New products and services needs to be continuously developed to keep the competitive edge over competitors

Opportunities

1. Increasing stringency in rules, government announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Threats

1. Small private clinics located at convenient distances
2. Changes in Insurance plans or government policies

Competition

Competitors

1. Springs Private Hospital Group
2. Netcare Hospital Group
3. Life Path Health Group

 

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