Netcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1412
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SWOT Analysis of Netcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Netcare

Parent Company

Netcare Limited

Category

International private hospital group

Sector

Healthcare

Tagline/ Slogan

You’re in safe hands

USP

Netcare operates the largest private hospital network in South Africa and the United Kingdom

STP

Segment

Patients who are physically frail or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Specialist areas include trauma care, renal disorders organ transplants  genetic care, mother and child care

Positioning

Netcare strives for best-quality patient care, grounded by our unwavering commitment to our values.

SWOT Analysis

Strengths

1. Highly-skilled clinical staff in the organisation
2. Presence in numerous countries
3. Strong revenue and profit growth
4. The company works with a wide range of design service consultancies and contractors both within and outside South Africa
5. It has also a strong presence in the UK

Weaknesses

1. Investments in research and development
2. New products and services needs to be continuously developed to keep the competitive edge over competitors

Opportunities

1. Increasing stringency in rules, government announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Threats

1. Small private clinics located at convenient distances
2. Changes in Insurance plans or government policies

Competition

Competitors

1. Springs Private Hospital Group
2. Mediclinic International Group
3. Life Path Health Group

 


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