Posted in Pharmaceuticals and Healthcare, Total Reads: 547
SWOT Analysis of Phytopharm with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Phytopharm develops, manufactures and markets pharmaceutical products in key therapeutic areas.
Therapeutic areas such as oncology, diabetes and cardiovascular diseases
Healthcare professionals, doctors & hospitals
Phytopharm aims to provide better access to medicines by delivering high quality, cost effective products to patients
1. Powerful combination of quality products and extensive sales and marketing capabilities sets it apart 2. Successful research and development team 3. Attractive licensing partners 4. Identifying and developing new generic pharmaceutical products
1. Largely dependent on UK’s market for revenue generation 2. Limited presence in emerging markets
1. Partner with multinational pharmaceutical companies seeking access to the fast growing MENA markets 2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas such as oncology, diabetes and cardiovascular diseases
1. Stringent drug development guidelines 2. Competition coming up with effective drugs 3. Strict government policies relating to the pharmaceuticals industry
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