PruHealth SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1018
Advertisements

SWOT Analysis of PruHealth with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PruHealth

Parent Company

PruHealth

Category

Medical Insurance

Sector

Healthcare

Tagline/ Slogan

PruHealth With Vitality

USP

The first health insurer in the UK to put healthy living at the core

STP

Segment

HMO, PPO , POS, HSA – Health savings account

Target Group

Doctors, hospitals, employers, patients, public officials

Positioning

Vitality is PruHealth's healthy living programme, designed to offer members a number of discounts and rewards for making positive changes and maintaining a healthy lifestyle

SWOT Analysis

Strengths

1. Health care segment with 600,000 members
2. Economies of scale and pricing power
3. Geographical spread and wide reach
4. Customer Loyalty and strong management

5. Good brand value and customer focused approach

Weaknesses

1. Less diversity in products and policies
2.Cost structure of products – comparatively highly priced
3.Very static online presence

Opportunities

1. Bank on strong heritage can help to increase
2.Operations in all states of USA used to capture expanding industry
3.Expansion with mergers and acquisitions can help grow

Threats

1. Intense competition with continuous innovation
2.Government intervention can cause issues in growth
3.Stagnating growth in healthcare industry

Competition

Competitors

1. AXA PPP Healthcare
2. BCWA Healthcare
3. BUPA

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.