Spire Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1265
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SWOT Analysis of Spire Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Spire Healthcare

Parent Company

Spire Healthcare

Category

Hospitals

Sector

Healthcare

Tagline/ Slogan

-

USP

We constantly invest in our people, facilities and equipment to ensure our patients receive a high standard of care

STP

Segment

Patients who are physically frail or suffering from the onset of dementia, chronic neurological conditions, or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Specialised units, including heart units, stroke units

Positioning

Spire Healthcare’s mission is to bring together the best people who are dedicated to developing excellent clinical environments and delivering the highest quality patient care

SWOT Analysis

Strengths

1. Highly-skilled clinical staff
2. Presence in numerous countries based out of Spire Healthcare
3. Strong revenue and profit growth
4. The company works with a wide range of design service consultancies and contractors both within and outside South Africa

5. Has nearly 50 hospitals and clinics in UK

Weaknesses

1. Investments in research and development
2. New products and services needs to be continuously developed to keep the competitive edge over competitors

Opportunities

1. Increasing stringency in rules, government announced a landmark agreement that sets a new quality benchmark between a private healthcare provider and health insurer
2. Reaching emerging economies through tie ups and associations
3. Increasing awareness of healthcare solutions

Threats

1. Small private clinics located at convenient distances
2. Changes in Insurance plans or government policies

Competition

Competitors

1. Bassetlaw Hospital
2. Royal United Hospital
3. Hinchingbrooke Hospital

 

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