TBS GB SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 989
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SWOT Analysis of TBS GB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TBS GB

Parent Company

Telematic and Biomedical Services

Category

Medical Equipment Service

Sector

Healthcare

Tagline/ Slogan

-

USP

It is the largest service provider of biomedical, endoscopy, telemedicine and healthcare related IT technologies in Europe

STP

Segment

Bio Science and Medical

Target Group

ProductsBiomedical Engineering, Flexible Endoscopy, Rigid Endoscopy, Telehealth and Telecare

Positioning

It is the largest multivendor service provider in the fields of biomedical, endoscopy, telemedicine and healthcare related IT technologies

SWOT Analysis

Strengths

1. Global diversified health company with focus on medical devices, pharmaceuticals and biotechnology
2. Focus on environmental issues
3. Strong financial performance

4.Strong history of innovation and service

5. Strong relations with GE lends lots of expertise

Weaknesses

1. Competitive nature of the industry with immense focus on technological advancements and research capabilities
2. Huge investments of both time and money are required to develop a new technology
3. Limited presence in emerging markets

Opportunities

1. Increased global presence can boost image
2.Environment friendliness can be an opportunity
3.Pricing power in industry

Threats

1.Updated R&D with competition
2.Entanglement in legal issues
3.Controversies gives negative publicity

Competition

Competitors

1. Southwest Medical Limited
2. BTL Medical Equipment
3. Burtons Medical Equipment

 


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