Ipsen SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 639
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SWOT Analysis of Ipsen with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ipsen

Parent Company

Ipsen Limited

Category

Specialty-driven Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

Innovation for patient care

USP

Ipsen Limited develops, manufactures and markets unique medicines for targeted debilitating diseases.

STP

Segment

Therapeutic areas such as neurology, endocrinology and uro-oncology.

Target Group

Healthcare professionals, doctors & hospitals

Positioning

Ipsen Limited aims to find efficient therapeutic solutions to treat or alleviate the patient and bring value to the community.

SWOT Analysis

Strengths

1. Scientific and medical excellence; highly specialized research
2. The focus is on the patient, unmet needs and innovative theurapetic solutions for the same.
3. Clinical development and marketing of innovative drugs.
4. Franchise based model; the franchises determine medical need.

5. The execution speed through the value chain

6. The company has close to 5000 employees

Weaknesses

1. Largely dependent on one market for revenue generation

2. Limited presence in emerging markets

Opportunities

1. Partner with other pharmaceuticals for research and expansion purposes.
2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas
3. Emerging markets can be tapped for revenue generation.

Threats

1. Stringent drug development guidelines
2. Strict government policies relating to the pharmaceuticals industry
3. Competition coming up with effective drugs

Competition

Competitors

1. Allergan, Inc.
2. Roche Holding Ltd

3. Novartis AG



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