Henley Hearing SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 476
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SWOT Analysis of Henley Hearing with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Henley Hearing

Parent Company

Henley Hearing

Category

Hearing aid healthcare

Sector

Healthcare

Tagline/ Slogan

-

USP

It specializes in designer digital hearing aids.

STP

Segment

It supplies digital assistive devices to those who are hard of hearing.

Target Group

Healthcare professionals, doctors & hospitals

Positioning

Henley provides hearing aid healthcare to people who get delayed treatment of their hearing loss through cost and vanity.

SWOT Analysis

Strengths

1. UK's first hearing aid healthcare company to specialise in designer digital hearing aids
2. High experience in the industry
3. High gross margins and High barriers to entry

4. One of the few companies serving a high demand gap in the market

Weaknesses

1. Limited visibility and low brand awareness
2. Competitors can offer similar products quickly hence affect market share

Opportunities

1. Increase in sales through online expansion
2. Affiliate relations with related store owners and vendors
3. Development of proprietary products

Threats

1. Changes in regulations can impact the business
2. Products are already sold by major competitors
3. Increase in price inputs can cause upward pricing

Competition

Competitors

1. Phonak
2. Scrivens
3. Live Well



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