Aspen Pharma SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 1273
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SWOT Analysis of Aspen Pharma with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Aspen Pharma

Parent Company

Aspen Pharmacare Holdings Limited

Category

Pharmaceuticals

Sector

Healthcare

Tagline/ Slogan

-

USP

Aspen does manufacturing, marketing and distribution of branded and generic pharmaceutical, as well as consumer, OTC and nutritional products.

STP

Segment

Over-the counter medicines, household name generic and specialized medicines and other products.

Target Group

People who seek OTC medication for generic ailments, healthcare professionals, doctors & hospitals

Positioning

Aspen is committed to sustaining life and promoting healthcare through increasing access to its high quality, effective, affordable medicines and products.

SWOT Analysis

Strengths

1. Largest generic medicine distributor in Africa
2. Very strong distribution capabilities, through integration with alliance partners.
3. A wide portfolio of products
4. Easily accessible and affordable to all

5. The company has over 6,000 employees

6. The company has invested huge sums in HIV Aids cure research

Weaknesses

1. Competitors can offer similar products quickly
2. Geographic limitations means low market share compared to big players

Opportunities

1. Partner with other pharmaceuticals for research and expansion purposes.
2. A strong product pipeline, focused on FDA approved and high-quality products in key therapeutic areas
3. Emerging markets can be tapped for revenue generation.

Threats

1. Stringent drug development guidelines

2. Competition coming up with effective drugs

3. Strict government policies relating to the pharmaceuticals industry

Competition

Competitors

1. GSK
2. Ranbaxy
3. Sanofi



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