Barchester Healthcare SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 685
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SWOT Analysis of Barchester Healthcare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barchester Healthcare

Parent Company

Barchester Healthcare Ltd.

Category

Nursing and residential care home services

Sector

Healthcare

Tagline/ Slogan

Celebrating Life.

USP

Barchester Healthcare was listed in the Sunday Times Top 25 Big Companies to Work for in 2013 – an award voted for by staff.

STP

Segment

Patients who are physically frail or suffering from the onset of dementia, chronic neurological conditions, or require respite care, intermediate care and rehabilitation, terminal care

Target Group

Specialist care and support services for people with learning difficulties, mental health problems, dementia and complex behavior presentation, alcohol-related brain disorders and physical disabilities

Positioning

BH specializes in delivering top quality care in their well staffed, comfortable, secure and happy homes to individuals.

SWOT Analysis

Strengths

1. Clear vision and focus to provide services to the customers.
2. Strong experience of caring  since decades
3. Highly motivated, professional and enthusiastic staff.
4. First-class care and support to the elderly.

5. A number of specialized care options – Nursing Care, Dementia, Assisted Living, etc

6. The brand has its presence at over 200+ locations

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

3. Services too stretched for additional activity

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. Rising costs of raw materials and fluctuating economies

Competition

Competitors

1. Bluebird Care
2. Care UK
3. Four Seasons Healthcare



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