Care Management Group SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 492
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SWOT Analysis of Care Management Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Care Management Group

Parent Company

Care Management Group Ltd.

Category

Nursing and residential care home services

Sector

Healthcare

Tagline/ Slogan

-

USP

CMG is the third largest care provider in the UK and has around 180 services, with 1800 staff.

STP

Segment

Children and adults with learning disabilities, physical disabilities, chronic and enduring mental health needs, sensory and communication impairments and associated complex needs including challenging behavior

Target Group

Specialist care and support services for children and adults.

Positioning

CMG is a leading provider of care and support for people with learning disabilities.

SWOT Analysis

Strengths

1. Expertise in supporting people with particularly complex needs
2. Clear vision and focus to provide services to the customers.
3. Highly motivated, professional and enthusiastic staff.
4. First-class care and support to the customers.

5. A number of specialized care options – Nursing Care, Dementia, Assisted Living, etc

Weaknesses

1. Limited focus on expanding beyond UK

2. Narrow focus on open events not partnership activities

Opportunities

1. Active volunteer committee willing to plan and organise events

2. Patients active in the care homes can be asked for their opinions and suggestions

3.With increase in focus on healthcare, care homes have opportunity to expand geographically

Threats

1. Confidentiality of patients is at risk

2.Patient coerced to do things they do not wish to do

3. Expanding services of competitors

Competition

Competitors

1. Four Seasons Healthcare
2. Barchester Healthcare



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