Chiroscience SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 406
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SWOT Analysis of Chiroscience with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chiroscience

Parent Company

UCB

Category

Biopharmaceuticals

Sector

Healthcare

Tagline/ Slogan

Inspired by Patients. Driven by Science

USP

The development of medicines and treatments for disorders of immune and central nervous system.

STP

Segment

Central nervous system diseases & immunology

Target Group

Healthcare professionals, doctors & hospitals offering solutions to patients suffering from severe diseases

Positioning

It is a patient-centric global biopharmaceutical leader transforming the lives of people living with severe diseases.

SWOT Analysis

Strengths

1. Has exceptional core in-house expertise in immunology and other nervous system disorders.
2. Strong, core landmark products.
3. A networked, cross-functional organization - Multi-disciplinary teams working on all development projects
4. Unique, high value business model.

5. Creates novel and personal ways for patients and their families to connect, virtually and live, with each other, UCB, its partners and opinion formers

Weaknesses

1. Company operates in limited segments of medication for severe diseases only

2. Largely dependent on UK’s market for revenue generation
3. Limited presence in emerging markets

Opportunities

1. There is good scope for development of new treatment options in epilepsy

2. Utilize full potential of their blockbuster drugs

3. Increasing awareness about severe diseases

4. Partner with other pharmaceuticals for research and expansion purposes.

Threats

1. Economic instability of euro zone can hurt revenue of company

2. Strong FDA drug development guidelines

3. Increasing competition of other pharma majors in their business segments
4. Ethical issues related to testing

Competition

Competitors

1. Abbott laboratories

2. Amgen

3. AstraZeneca



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