EKF Diagnostics SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 522
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SWOT Analysis of EKF Diagnostics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

EKF Diagnostics

Parent Company

EKF Diagnostics

Category

Medical equipment

Sector

Healthcare

Tagline/ Slogan

-

USP

EKF products have reputation for quality, accuracy and ease of use.

STP

Segment

Point of care equipment and organ injury biomarkers.

Target Group

Healthcare professionals, doctors & hospitals

Positioning

EKF Diagnostics specializes in the development, production and distribution of near patient analysers, clinical chemistry and DNA enrichment kits.

SWOT Analysis

Strengths

1. The leader of the diagnostic equipment industry.
2. A strong and growing product portfolio
3. Trusted brand, quality assurance of products
4. Consistent sales means a strong financial position

5. Strong brand equity in the healthcare industry

Weaknesses

1. Greater scope for improving brand visibility and brand recall

2. Competition has diversified into different segments – hence have higher pricing power

Opportunities

1. Reinforce position in established markets – win market share through greater innovation and drive efficiencies to liberate resources

2. Build and create sustainable businesses in emerging markets

3. Supplement organic growth through acquisitions

Threats

1. Risk of government interventions and economic pressures

2. Need for continued investments in R&D might prove costly

Competition

Competitors

1. GE Healthcare
2. Smith and Nephew



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