Galpharm International SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 470
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SWOT Analysis of Galpharm International with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Galpharm International

Parent Company

Perrigo

Category

Pharmaceutical

Sector

Healthcare

Tagline/ Slogan

The home of affordable healthcare

USP

World’s largest supplier of non-prescription medicines and nutritional supplements.

STP

Segment

Low-cost, non-prescription medicines, nutritional and consumer healthcare products.

Target Group

Specialty healthcare professionals & retail outlets

Positioning

Delivering affordable, consistent quality products that always meet regulatory requirements.

SWOT Analysis

Strengths

1. The widest range of OTC products in UK.
2. Prices of Galpharm medicines are less than the equivalent leading brands

3. Acquisition with big pharma brand increasing brand reputation
4. Strong brand name and recall globally

5. Galpharm brands of the popular painkillers Ibuprofen and Paracetamol are the most widely used in the UK, significantly outselling the rival brands.

Weaknesses

1. Govt policies and regulations often slow down the production and affects efficiency

2. Limited presence in emerging markets
3. Tough competition from other major pharma brands means limited scope for market share growth

Opportunities

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs

3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Threats

1. The market for generic prescription drugs is subject to intense competition from other manufacturers.

2. Large pharmaceutical companies launching their own generic version of a branded product.

3.Counterfeiting, replication, or other tampering with its products

4. Regulatory environment is becoming more & more stringent

5.Economic slowdown in European markets

Competition

Competitors

1. Pfizer
2. Johnson and Johnson

3. Novartis



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