Cemex SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2076
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SWOT Analysis of Cemex with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cemex

Parent Company

Cemex

Category

Construction Materials

Sector

Real Estate and Construction

Tagline/ Slogan

Building the future

USP

High quality products and reliable service

STP

Segment

Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions

Positioning

A quality product along with reliable service

SWOT Analysis

Strengths

1. The brand is selling cement in more than 50 countries

2. Cemex has close to 40,000+ employees worldwide
3. Cemex has more than a century of legacy in operations
4. Market leader in Mexico which shows that the company has strong roots and it is performing very well in its home country
5. Cemex provided speciality cement for Fifa worldcup 2014 stadium, this has helped the brand to increase its equity

6. Cemex was a part of construction of largest Audi showroom in North Germany

7. Strong value system of the company focusing on Collaboration, Integrity and Leadership

Weaknesses

1.One third of the total sales for Cemex comes from Mexico, so it should focus on diversifying and spreading its operations
2. Being a market leader, always under the scanner for any activity, which can affect its image

Opportunities

1.Cemex is among the limited cement companies which are trading in South America, so it should align more resources to this region.
2. Lesser competition in South America is a huge opportunity for Cemex to leverage upon
3.Most of the world cement leaders do not operate in African countries, Cemex should grab this opportunity to look for acquisitions in these countries

Threats

1.Cemex faces strong competition from Regional and National Brands
2.Regulatory framework is very unpredictable
3.All major competitors of Cemex are increasing their operations in Mexico, so it might face tough competition in near future

Competition

Competitors

1.Lafarge

2.Holcim

3. HeidelbergCement

4. Jidong

5. Siam



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