CNBM SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 751
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SWOT Analysis of CNBM with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CNBM

Parent Company

China National Building Material Group

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

High quality of products

STP

Segment

Low/High Income Groups, Rural/Urban Projects, Govt/ private projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects, Government Projects

Positioning

Best Quality construction materials

SWOT Analysis

Strengths

1.  It operates with a wide portfolio of products like cement, lightweight building materials, glass fiber and fibre-reinforced plastic products and engineering service 
2. It is a listed company on Hong Kong Stock Exchange
3. It has a work force of around 40,000 employees
4. Strong focus on quality of the products

5. The brand has successfully acquired smaller players and has had tie-ups with other major industrial giants

Weaknesses

1.Operations focused mainly in China and adjacent countries
2. Political intervention affecting the growth of the company
3.Strongly regulated by government policies, hence impacts the free flow execution of plans

Opportunities

1.Mergers and acquisitions is the best option for CNBM to expand its operations
2.It should increase its worldwide presence and hence would increase its brand awareness

3. Presence in countries abroad would further scale up business

Threats

1.Strong competition in the cement sector
2. Government intervention in its business executions can impact the efficiency of operations

3. Increasing costs of fuel and other raw materials would affect the company performance

Competition

Competitors

1. CBRE

2. Lafarge

3. Holcim

4. Cemex


The table above concludes the CNBM SWOT analysis along with its marketing and brand parameters.

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