CRH SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 795
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SWOT Analysis of CRH with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CRH

Parent Company

CRH plc

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

The International Building Materials Group

USP

A regional, national and International leader in building materials

STP

Segment

Developed and Developing Economies, Rural and Urban Regions

Target Group

High end Customers and Builders in Developed and Developing economies

Positioning

One who delivers Superior performance and growth

SWOT Analysis

Strengths

1. Operations in 35 countries makes it a global brand

2. Workforce of around 70,000+ employees
2. CRH has a primary listing on the London Stock Exchange
3. It has secondary listings on the Irish Stock Exchange and New York Stock Exchange.

4. Worldwide operations with a diverse product portfolio Aggregate, Cement, Asphalt, Ready mixed concrete, Precast, Architectural, Construction accessories

5. The company has steadily showing a strong financial performance

Weaknesses

1. Not geographically diversified as compared to other international players
2. Tough competition and regulations in the real estate industry means limited market share

Opportunities

1  Extend operations in South American and African Countries
2. Look for Joint Ventures and Acquisitions to expand
3. Widen the portfolio of products

4. More advertising and marketing exercises can make the brand global

Threats

1. Strong competition from competing companies
2. Different policies by different countries
3. Alleged controversies linked to the company can reduce Brand Equity

Competition

Competitors

1.  Lafarge S.A.
2. Holcim ltd.
3. CEMEX



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