HeidelbergCement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1250
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SWOT Analysis of HeidelbergCement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

HeidelbergCement

Parent Company

HeidelbergCement

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

Building for Generations

USP

German Origin/Association

STP

Segment

Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions

Positioning

Top quality cement

SWOT Analysis

Strengths

1. Work force of around 50,000+ employees
2. Operations in more than 40 countries at 2500+ locations
3. More than 100 years of existence
4. Company emphasizes on continuous improvement

5. Wide portfolio of products ranging from Cement, Aggregates, Concrete and other building materials

6. The company was among the top cement manufacturers, readymix concrete and also aggregates

Weaknesses

1. Intense competition means low market share growth
2.Very less presence in South American, African and Arabian countries

Opportunities

1. Continous rise in revenues, a positive sign and an opportunity for the company to grow more
2. Large scope of Mergers and Acquisitions for Heidelberg Cement due to its high Brand Equity.
3. Expansion into African and South American countries.

Threats

1.Strong competition can reduce speed of capturing market
2. Regulatory framework of different countries
3. Fluctuating raw material prices leads to changes in costs for the company

Competition

Competitors

1.Holcim
2.Cemex
3.Lafarge


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