Posted in Real Estate and Construction, Total Reads: 539
SWOT Analysis of JS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Estate and Constructions
Building more than structures
Low/High Income Groups, Rural/Urban Projects
High Income groups, Tier I and Tier II builders, Premium Projects
High quality projects
1. JS Constructions has been into market for more than 50 years 2. It has operations in many different product categories 3. Strong focus on customers relationships and trust building 4. Committed and efficient work force
1.JS Group has a very less brand awareness 2. It has very limited global presence 3. Online presence about the company is very less, they need to work upon it
1. JS Group should focus on scaling the business to larger platform 2.It should work on branding activities to create brand awareness, that would help the Company to grow 3. It can also go for mergers and acquisitions to expand its operations
1.Strong completion in the real estate sector 2. Entering into new markets will be very challenging
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