JS Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 452
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SWOT Analysis of JS Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JS Group

Parent Company

JS Constructions

Category

Constructions Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

Building more than structures

USP

Trustworthy constructions

STP

Segment

Low/High Income Groups, Rural/Urban Projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

High quality projects

SWOT Analysis

Strengths

1. JS Constructions has been into market for more than 50 years
2. It has operations in many different product categories
3. Strong focus on customers relationships and trust building
4. Committed and efficient work force

Weaknesses

1.JS Group has a very less brand awareness
2. It has very limited global presence
3. Online presence about the company is very less, they need to work upon it

Opportunities

1. JS Group should focus on scaling the business to larger platform
2.It should work on branding activities to create brand awareness, that would help the Company to grow
3. It can also go for mergers and acquisitions to expand its operations

Threats

1.Strong completion in the real estate sector
2. Entering into new markets will be very challenging

Competition

Competitors

1.Grubb & Ellis
2. CBRE
3.Colliers International

4. Duke Reality corporation



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