Owens Corning SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 809
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SWOT Analysis of Owens Corning with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Owens Corning

Parent Company

Owens Corning

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

Innovations for Living

USP

High quality products and services

STP

Segment

Rural/Urban, Tier I/II Cities

Target Group

Builders and Customers in Tier I cities and Metrocities

Positioning

Best quality fiber glass

SWOT Analysis

Strengths

1.It is the world’s largest manufacturer of Fiber glass and related products
2. Experience of over decades helps the company to constantly improve its operations
3. It sells significant amount of energy saving products
4. It also emphasizes a lot on glass recycling that helps the company to become sustainable

5. It has an efficient and skilled workforce of around 18,000 employees

6. It is listed on New York Stock exchange

7. The company also focuses on selling environmental friendly products

Weaknesses

1.Comapny’s bankruptcy impacted its brand equity
2.Limited market share growth owing to stringent competition and strict govt policies in the field of construction

Opportunities

1.It can expand its product portfolio by leveraging the brand value of the current Glass brand
2. It can enter into new markets where fiber glass market as a whole is growing rapidly
3.Can diversify operations through acquisitions

Threats

1.Competitors putting in a lot of effort to gain market shares
2.To remains at No1 position requires constant innovation and sustenance
3.Regulatory framework in the fiber glass segment can impact its operations

Competition

Competitors

1.Bohemian glass
2.Bomex
3.Murano Glass

4. Pyrex

5. Vycor

6. Wood’s Glass



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