Siam Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1331

SWOT Analysis of Siam Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Siam Cement

Parent Company

SCG (The Siam Cement Group)


Construction Materials


Real Estate and Constructions

Tagline/ Slogan



Committed to the concept of Fair practice to all the parties



Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions


Trusty worthy quality products( as it believes in concept of fair practice)

SWOT Analysis


1. Comprises of over 100 companies and operates in 5 business groups

2. Was ranked among the largest cement company in Thailand by Forbes2000
3.  Successfully completed more than 100 years of operations
4.  Handles over 60,000+ product items

5. Most companies in the Group have been accredited with ISO 9002 certification for quality management, ISO 14001 certification for environmental management, and TIS 18001 certification for occupation health and safety management

6. Concern for CSR initiatives as a part of their values


1. Lesser global presence as compared to the competitors
2. Low brand awareness in countries outside Thailand
3. Brand associated with Cement production, but deals in other construction materials also. So they need to do brand awareness activities


1. Expansion into other countries
2. Competitors growing strongly in Asian and European countries, SCG can look for acquisitions in these companies
3. Opportunities in developing countries


1.Economic downturn might impact new projects
2. Environmental regulations keep changing and are different for various countries. These might impact cement business
3. Tough competition in the cement and other sectors




4. HeidelbergCement

5. Jidong


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