Dangote Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2908
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SWOT Analysis of Dangote Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dangote Cement

Parent Company

Dangote Group

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

A string emerging player in the cement industry

STP

Segment

Rural/Urban Projects, Private/Public Builders

Target Group

Private and Public builders in Nigeria and other African Countries

Positioning

Leader of cement production

SWOT Analysis

Strengths

1. Dangote Cement is the largest company traded on Nigerian Stock Exchange
2. It is Nigeria’s largest producer of cement
3. It has a huge production capacity of around 20mmtpa
4. It has its self owned 3000 trucks for cement supplies

5. It also owns world’s largest cement factory in Abuja, Nigeria

6. Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of

7. The company has approx 3500 employees

Weaknesses

1.With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
2.Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
3.Dangote cement is not as renowned internationally as compared to its competitors

Opportunities

1.With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
2.With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
3.Rising demand of Cement in African countries

Threats

1.Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
2.Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment

Competition

Competitors

1.Lafarge

2.Holcim

3. HeidelbergCement

4. Jidong

5. Siam

6. Cemex



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