Grasim Industries SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1380

SWOT Analysis of Grasim Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grasim Industries

Parent Company

Aditya Birla Group


Construction Materials


Real Estate and Constructions

Tagline/ Slogan



Trust and Quality



Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector

Target Group

Customers in Urban or Tier I and Tier II Cities looking for construction materials


A brand you can trust

SWOT Analysis


1. The company is a subsidiary of Aditya Birla Group, which operates over 40 companies in 10+ countries

2. Grasim is the world's second largest producer of viscose rayon fiber with a significant market share

3. Strong brand equity of Aditya Birla Group

4. Birla Group having operations in diverse sectors helps its subsidiaries to grow in all aspects

5. Grasim has a workforce of around 7000 efficient employees

6.Grasim Industries deals in production of Fibre and pulp, chemicals, cement and textiles


1.Grasim industries have fluctuating sales which can affect profitability
2.Input costs have risen for Grasim industries which has resulted in reduced profits


1.Grasim Industries should focus on increasing branding activities, this can result into higher sales and in turn it can gain its lost shares back
2.Aditya Birla Group has a huge brand equity attached with it, being a part of such a group is something the company should take leverage of and build its operations around
3. It can expand its operations to other countries

4. With increase in construction activities, demand for cement is rising, this a huge opportunity for Grasim Industries to push their products


1.Grasim Industries is facing a huge competition from other key players in the respected segments
2.Cheaper local brands are increasing their hold in the country, so it might impact top players like Grasim Industries



1.3M India ltd
2.L&T ltd
3.Reliance Industries ltd

4. EICL ltd


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