Inversiones Argos SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 688
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SWOT Analysis of Inversiones Argos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Inversiones Argos

Parent Company

Grupo Argos

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

Client Centered Business model

STP

Segment

Country wise, Rural and Urban areas, Builders and Consumers

Target Group

Cement Dealers and Builders in Urban Regions

Positioning

We care for the customer

SWOT Analysis

Strengths

1. It is the largest cement player in Colombia.
2. It is the fifth largest producer in Latin America and second largest in the Southeastern United States producer
3. It has a total installed capacity of 20+ million tons per year
4. It also has an installed capacity of 18+ million cubic meters of concrete per year

5. Deals in concrete, cement and aggregates

6. The company has a 11,000 efficient employee base

7. Product portfolio includes Cement, Concrete, Utilities, Real estate, Infrastructure

Weaknesses

1.Market leader only in Colombia, but outside Colombia, no major market presence
2. Global awareness of Argos is very less as compared to International cement brands
3. Competitors have presence in a lot more companies, so Argos should enter new markets

Opportunities

1.Inversions Argos can leverage the market leadership in Colombia and use it to brand its products to new countries
2. Mergers and Acquisitions is always a best option for the company to expand its operations

Threats

1.Strong international brands might hamper the growth of Inversiones Argos in new markets
2.Regulatory framework of different countries is different, so the company should be careful in deciding which company to enter

Competition

Competitors

1.Holcim
2.Cemex
3.Lafarge


The table above concludes the Inversiones Argos SWOT analysis along with its marketing strategy and brand parameters.

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