Italmobiliare SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 434
Advertisements

SWOT Analysis of Italmobiliare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Italmobiliare

Parent Company

Italmobiliare Group

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

Best engineered products

STP

Segment

Public/Private Projects, Tier I/Tier II cities, Sector wise segments

Target Group

Premium project owner/clients in respective sectors

Positioning

Symbol of trust and quality

SWOT Analysis

Strengths

1. Italmobiliare has completed around 70 years of operations
2. It deals in a vast range of sectors, Construction materials, energy, e commerce, food packaging and thermal insulation, banking, financial, publishing, environment etc.
3. It operates with the help of a large number of subsidiaries, that helps in increasing the overall efficiency of the company

4. It is listed on Milan Stock Exchange

Weaknesses

1. Every sector has a significant competition means limited market share
2. Presence of the products and services are majorly in Italy, so company need to work on increasing global awareness of the brand

Opportunities

1. Italmobiliare can work on leveraging its Italy operations and expand into other parts of the world
2. A large portfolio of products and services would help Italmobiliare to grow at a larger scale

3. More efforts by advertising to make it a global brand with high recall

Threats

1. Italmobiliare faces a strong competition from companies in most of its operating sectors
2. Regulatory frameworks of various sectors

3. Fluctuating global economics and dollar prices can affect operations

Competition

Competitors

1. Lafarge S.A.
2. Holcim ltd.
3. CEMEX



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.