Posted in Real Estate and Construction, Total Reads: 493
SWOT Analysis of Taiheiyo Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Estate and Constructions
Aspiring to be a Leading Pacific Rim Company
Strong focus on sustainability
Rural/Urban Areas, Consumers/Builders
Consumers and Builders in Urban areas
A leader in Cement production
1. It is a listed company at Tokyo Stock Exchange and Fukuoka Stock exchange in Japan.
2. It is the leading cement manufacture in Japan. 3. It also has a Taiheiyo Cement Environmental Management Policy that focuses on Sustainable Cement production. 4. The company also ensures reduced Co2 emissions by setting target emission. 5. It has around 70000 shareholders having more than one unit of shares.
6. It has business in 5 different verticals that gives a diverse portfolio to the consumers.
1.It has a lesser experience as compared to its competitors which have around 100 years of experience 2. It has major presence in Japan only, so globally the brand in not well known.
1.It should leverage its leadership in Japan to other countries. 2.It should look for Mergers and Acquisitions to increase its operations in a lot more countries.
1. Many strong competitors are emerging and challenging Taiheiyo cement in Japan. 2.Policies of Japanese government might change that can hamper the operations of the company. 3.When the company would try to increase its global operations, it would face hefty competition for global brands.
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