BBMG SWOT Analysis, USP & Competitors

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SWOT Analysis of BBMG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BBMG

Parent Company

BBMG Group Company ltd

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

Strong expertise and high focus on innovation

STP

Segment

Rural/Urban Customers, Private/Government Builders

Target Group

Urban Customers and Public/Govt. Builders

Positioning

Smart, Independent, Creative and Focussed Company

SWOT Analysis

Strengths

1. It is the largest supplier of building materials in Beijing, Tianjin and Hebei province.
2. It is a listed company on Hongking Stock Exchange
3. It has a strong client base with clients like Adidas, Pepsi, Ebay, Loreal etc.
4. It is a leader of constructions materials in China.

5. One of the largest construction industry players across China with a strong reputation

Weaknesses

1.Global presence of BBMG Group is lesser as compared to its competitors.
2. It has a strong base in China and surrounding countries, but apart from that, it needs to increase its operations into other major countries.

Opportunities

1.It can leverage strong foothold in China and expand to other parts of the world.
2.  Mergers and Acquisitions is also an opportunity of increasing its operations worldwide.
3.It should leverage its association with big brands to increase its brand awareness.

Threats

1.Strong Chinese regulation framework is one of the biggest threat for BBMG Group’s smooth operations.
2. Different countries have varied rules, that can hinder its entry into those countries.

Competition

Competitors

1.Ton Yang Major
2. Geberit
3.China National Building


The table above concludes the BBMG SWOT analysis along with its marketing strategy and brand parameters.

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