Gammon India SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1158
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SWOT Analysis of Gammon India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Gammon India

Parent Company

Gammon India

Category

Construction

Sector

Real Estate and Construction

Tagline/ Slogan

Builders to the Nation

USP

Commitment to quality

STP

Segment

TIER I/II/III cities, Private/Public Projects

Target Group

Customers in Tier I/II cities with private and public projects

Positioning

Trustable and Strong quality brand

SWOT Analysis

Strengths

1. It laid the foundations of the Gateway of India.

2. It built India's first cable-stayed bridge at Akkar, Sikkim.

3. Gammon India has also laid down the longest Railway Tunnel in Asia for Konkan Railway at Ratnagiri, Maharashtra.

4. It also constructed elevated viaducts for Delhi Metro Rail Corporation.

5. It has built India's first second generation nuclear reactor Prototype Fast Breeder Reactor at Kalpakkam.

6. Gammon has built largest number of bridges in Commonwealth region.

Weaknesses

1. It has operations majorly in Asian and African Countries, so its global presence as compared to major competitors in very less.

2. Gammon as a brand is less renowned in India as compared to its competitors, so it should do aggressive branding.

Opportunities

1. It should look for mergers and acquisitions to expand its operations into Europe and US.

2. Europe and US are a huge market for Real Estate, so it should enter those markets.

3. Projects involving CSR activity can attract more media coverage thereby increasing brand name

Threats

1. It would face strong competition from foreign brands if it has to enter US market.

2. Government in the US and Europe impose strict regulations, so it might hamper Gammon’s entry into those markets

3. Increasing raw material costs and economic recessions can affect business profitability

Competition

Competitors

1. Hindustan Construction Company

2. Hiranandani


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