Hiranandani Group SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1001
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SWOT Analysis of Hiranandani Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hiranandani Group

Parent Company

House of Hiranandani

Category

Construction

Sector

Real Estate and Construction

Tagline/ Slogan

Creating better communities

USP

Unique Architectures

STP

Segment

Tier I/II Cities, Rural/Urban Areas

Target Group

Tier I/II Projects, Urban Customers

Positioning

Innovative projects & stylish houses in metros

SWOT Analysis

Strengths

1. It has multiple projects and a strong foothold in Bangalore, Chennai, Hyderabad and Mumbai.

2. It is a new innovative company with stylish architectures

3. It has presence in US, Canada, Singapore, Dubai, Australia, New Zealand etc.

4. It is a company that believes in strong value system

5. The company has won several awards from big players like NDTV, Zee, CNBC, CRISIL etc

Weaknesses

1. Global operations are limited when compared to its global competitors.

2. It has workforce a few people, so it needs to increase its operations.

Opportunities

1. It can leverage its strong foothold in Bangalore and Chennai and expand its operations into other parts of the country.

2. It can also increase its global operations by mergers and acquisitions

3. Global expansion through tie-ups with international players can give it a new market

Threats

1. It would face strong competition from global brands in real estate while entering new markets

2. Increasing cost of raw materials and fuel prices

3. Unfavorable market conditions due to economic recessions can affect business

Competition

Competitors

1. Gammon India

2. HCC ltd.

3. DLF

4. India Bulls



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