Masco SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 510

SWOT Analysis of Masco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Masco Corporation


Construction Materials


Real Estate and Constructions

Tagline/ Slogan

Building Supplies


Commitment to Quality and Standard of excellence



Rural/Urban areas, Tier I/Tier II cities, Public/Private Sector

Target Group

Customers in Urban or Tier I and Tier II Cities looking for construction materials


Company stands for Quality, Innovation and Solutions

SWOT Analysis


1. It has around 20 companies working as a part of the group.
2. Masco conglomerate operates nearly 60 manufacturing facilities in the United States and over 20 in other parts of the world.
3. Masco currently employs approximately 32,500 employees and has approximately 6,000 shareholders.
4. It is a Fortune 500 company that tell a lot about it.

5. It has a workforce of around 32,000 employess.

6. It deals in Cabinet related products, Plumbing products, Installation services, Decorative and other speciality products.


1.It operated in around 20 parts on the world, while competitors are operating in much higher number of countries, so Masco should increase its presence worldwide.
2. Operating in so many segments dilutes the brand, so it should work upon increasing its global brand awareness.


1.As depicted by a report by Forbes, earing of MASCO are expected to rise
2.Masco operates in varied domains, so it can expand its operations to most parts of the world.

3. Acquisition of smaller players and more marketing can increase brand recall and strengthen it further


1.Many International companies and Regional players are challenging MASCO in many of the categories it operates in.
2.Govenment regulations are also different in different countries, it can hamper MASCO’s global operations.
3. Economic fluctuations and market vulnerabilities can affect business



1.Jacuzzi Brands Corp.

2. Moen Incorporated

3. Akzo Nobel Paints LLC


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