Nippon Sheet Glass SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 388
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SWOT Analysis of Nippon Sheet Glass with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nippon Sheet Glass

Parent Company

NSG Group

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

Making a difference to our world through glass technology

USP

High focus on sustainability

STP

Segment

Normal/Niche Customers, Public/Private Builders

Target Group

Niche customers looking for Glass and Automotive products

Positioning

Premium Quality products

SWOT Analysis

Strengths

1. The company is a listed company on Tokya Stock Exchange.
2. It is one of the world’s largest glass manufacturing company.
3. The brand has operations in Architectural, Automotive and Technical Glass.
4. It has a skilled workforce of around 28,000 employees.

5. One of the biggest brands in Japan which has even acquired many smaller global brands

Weaknesses

1.Building and Automotive products amount to 90% of the total sales, so it has to focus on other verticals also.
2.It has less brand awareness as compared to its global competitors.
3.Global presence is lesser as compared bigger players

Opportunities

1.Being the 4th largest player, it has a huge potential to reach the top 3 brands of the world.
2.It can leverage its distribution network worldwide to enter into new segments.
3. It can do aggressive branding to increase its brand awareness.

Threats

1.  It faces strong competiton from Top companies of the world.
2. Regional competitors also pose tough competition in many countries it operates in.

Competition

Competitors

1.Asahi Glass
2.Saint Gobain
3.Guardian Industries



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