Semen Gresik SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 565
Advertisements

SWOT Analysis of Semen Gresik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Semen Gresik

Parent Company

Semen Indonesia

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

Focus on High Quality products

STP

Segment

Low/High Income Groups, Rural/Urban Projects

Target Group

High Income groups, Tier I and Tier II builders, Premium Projects

Positioning

A brand of Quality and Trust

SWOT Analysis

Strengths

1. It is the largest cement producing company in Indonesia.
2. It has an annual cement producing capacity of approx 30million tonnes
3. It also employees a workforce of around 8000 efficient and skilled employees.
4. It is in the list of Top 100 Most valuable brands.

5. It won the CSR award Antaranews that is a sign of a very strong brand/company.

6. It emphasizes on Sustainable Development that would help the company to grow at a faster rate.

Weaknesses

1.It has a lot of variants of Cements that leaves the customer confused, so a limited brand portfolio should be there to target the customers.
2.It is not as a strong  brand as the leading global players

Opportunities

1.It can look for Mergers and Acquisitions to expand its operations globally.
2.Real estate sector is booming, so it is a huge opportunity for players like Semen to capitalize upon.
3. More advertising and CSR activities can boost brand image

Threats

1.It faces strong competition from global brands.
2.Government regulation standards can be one of the threats to its worldwide operations.

Competition

Competitors

1.Lafarge
2.Cemex
3.Holcim



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.