Posted in Real Estate and Construction, Total Reads: 652
SWOT Analysis of Semen Gresik with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Real Estate and Constructions
Focus on High Quality products
Low/High Income Groups, Rural/Urban Projects
High Income groups, Tier I and Tier II builders, Premium Projects
A brand of Quality and Trust
1. It is the largest cement producing company in Indonesia. 2. It has an annual cement producing capacity of approx 30million tonnes 3. It also employees a workforce of around 8000 efficient and skilled employees. 4. It is in the list of Top 100 Most valuable brands.
5. It won the CSR award Antaranews that is a sign of a very strong brand/company.
6. It emphasizes on Sustainable Development that would help the company to grow at a faster rate.
1.It has a lot of variants of Cements that leaves the customer confused, so a limited brand portfolio should be there to target the customers. 2.It is not as a strong brand as the leading global players
1.It can look for Mergers and Acquisitions to expand its operations globally. 2.Real estate sector is booming, so it is a huge opportunity for players like Semen to capitalize upon. 3. More advertising and CSR activities can boost brand image
1.It faces strong competition from global brands. 2.Government regulation standards can be one of the threats to its worldwide operations.
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