Ambuja Cements SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2282
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SWOT Analysis of Ambuja Cements with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ambuja Cements

Parent Company

Ambuja Cements

Category

Construction Materials- Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

Giant Compressive Strength

USP

Superior quality cement

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Providing Strength to your buildings

SWOT Analysis

Strengths

1. It has an operational experience of over many decades

2. It is one of the leading cement manufacturers in the country.

3. It has a strong revenue year on year

4. Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements

5. Branding activities through TVCs, online marketing etc in India make it a prominent brand

6. The company is also listed on NSE & BSE

Weaknesses

1. It exports cement to a limited number of countries, as compared to its global competitors.

2. It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers.

Opportunities

1. Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now.

2. It can increase its global exports business by mergers and acquisitions.

3. The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies.

Threats

1. It is facing strong competition from Indian and Global players in cement sector.

2. If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion.

Competition

Competitors

1. Ultratech Cement

2. ACC Limited

3. Shree Cement

4. The Indian Cement

5. Prism Cements Limited



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