JK Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1552
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SWOT Analysis of JK Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JK Cement

Parent Company

J.K. Organization

Category

Construction Materials

Sector

Real Estate and Constructions

Tagline/ Slogan

Vishwas hai isme kuch khaas hai

USP

Customer focused service

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

A Strong Cement Brand

SWOT Analysis

Strengths

1. JK Cements has an operational experience of over Three decades.

2. It has an installed grey cement capacity of 7.5 MTPA.

3. The company is one of largest producer of cement in the county with 4,00,000 tons of capacity.

4. It is also one of the largest producer of Wall Putty with a capacity of 3,00,000 tons.

5. It is the first company to install waste heat recovery plant to take care of need of green power.

6. Company has a capacitive power generation capacity of over 100 Mws

Weaknesses

1. It has major operations in Rajasthan and Karnataka only.

2. Moreover, the brand awareness pan India is very less when compared to national players in the country.

Opportunities

1. It should expand its operations to other parts of the country.

2. Government policies would also help the company to grow in the country.

3. It can enter into untapped markets.

4. Real Estate sector is in a boom in India, so it’s a huge opportunity for players like JK Cements to leverage upon.

Threats

1. It would face strong competition from regional players when it tries to enter new markets.

2. Many major cement players are doing aggressive marketing and branding activities that might impact JK cement operations

3. Increasing cost of operations and fluctuating construction business scenario

Competition

Competitors

1. Ambuja Cements

2. Shree Cements

3. UltraTech Cement

4. ACC Limited



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