Prism Cements SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 705
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SWOT Analysis of Prism Cements with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Prism Cements

Parent Company

Prism Cements Limited

Category

Construction Materials-Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

Door ki Soch

USP

Strong focus on quality

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Highest quality standards

SWOT Analysis

Strengths

1. Prism cements limited has a combined capacity of 6 million tons per year.

2. It is among India’s largest Integrated Building materials company.

3. It deals in wide range of products from cement, ready-mixed concrete, tiles, bath products to kitchens.

4. The equity shares of the company are listed on the Bombay and National Stock Exchanges.

5. It lays strong focus on Core values and Corporate social responsibility.

6. It has a wide marketing network with about 3,300 dealers serviced from 160+ stocking points

Weaknesses

1. It caters to only UP, MP and Bihar markets.

2. When it comes to brand awareness, it is a lot behind its competitors.

3. Advertising activities are also lesser than its competitors in Indian markets.

Opportunities

1. It can easily enter into other parts of the country.

2. Government policies would not be as stringent as they were with the earlier government, so Prism cements should leverage this fact.

Threats

1. It faces tough competition from major players in Northern states it operates in.

2. Local players are also posing competition by provide low cost cements.

Competition

Competitors

1. Ambuja Cement

2. JK Cement

3. Shree Cement

4. UltraTech Cement



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