Rain Commodities SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 605
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SWOT Analysis of Rain Commodities with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rain Commodities

Parent Company

Rain Commodities Limited

Category

Construction Materials-Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

Wide portfolio of products

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

A leading cement brand

SWOT Analysis

Strengths

1. They are engaged in the production of Cement, Calcined Petroleum Coke and Power and high-quality basic and specialty chemicals (Coal Tar Pitch etc). This is a wide range of products that they are dealing in as compared to its competitors.

2. Rain Cements Limited is a leading producer of 3.12 million tons per annum of cement in South India.

3. It has been into operations for many decades

4.  RCL is self-sufficient in all critical raw materials consisting of limestone, power and coal.

5. RCL is also has Fly Ash Handling Unit at BTPS, Bellary, Karnataka Cement Packing Unit at Bellary.

6. It has a wide brand portfolio that is well recognized in the Southern part of the country.

Weaknesses

1. Its operations are majorly in South Indian States, but it operates in minimal levels in other regions of the country.

2. Brand awareness in India is very less as compared to its competitors.

3. It does very less branding/advertising activities that has led to lesser awareness.

Opportunities

1. It can easily leverage it south operations into other parts of the country.

2. Current government is pro manufacturing, so it would help the company to excel as a whole.

3. It can do aggressive branding activities that would increase brand awareness.

Threats

1. Local players are posing strong competition to it in Southern States of the country.

2. Entering other parts of the country might not be beneficial initially

3. Fluctuating construction business & increasing costs of operations

Competition

Competitors

1. ACC Limited

2. Ambuja Cement

3. JK Cement



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