Ramco Madras Cement SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1140
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SWOT Analysis of Ramco Madras Cement with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ramco Madras Cement

Parent Company

RAMCO Group

Category

Construction Materials-Cement

Sector

Real Estate and Constructions

Tagline/ Slogan

As Strong as Family bonds

USP

Quick settling and very strong cement

STP

Segment

Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities

Positioning

Superfast and Strong Cement

SWOT Analysis

Strengths

1. Ramco Cement is one of the largest producer of cement in India

2. It has an installed capacity of around 15+ million tons per year.

3. The company also produces ready mix concrete and dry mortar products, and operates one of the largest wind farms in India.

4. It is one of the most popular brands in South India.

5. It deals in Cement, Concrete, Dry mix and Superfast product variants.

6. It is the winner of Four Leaves Award.

Weaknesses

1. It is renowned only in a few states

2. It does not have a pan India operations as compared to its competitors.

3. Brand recall as compared to its competitors is very less.

Opportunities

1. It should enter into pan India operations to expand its business.

2. It can do aggressive branding activities to increase its brand awareness.

3. It can initially start exporting cement into other states and later on start in state production once it has a considerable customer base.

Threats

1. It is facing strong competition from Local and National leaders in cement sector.

2. It faces tough price competition from many regional players.

Competition

Competitors

1. Rain Commodities Limited

2. Prism Cements

3. JK cements



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