India Cements SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1125

SWOT Analysis of India Cements with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

India Cements

Parent Company

India Cements Limited


Construction Materials-Cements


Real Estate and Constructions

Tagline/ Slogan



Fine Quality Cement



Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder

Target Group

Customers and Builders in both Public and private sector in all tier cities


Leader of the market

SWOT Analysis


1. India Cements was established in 1946. So it has an operational experience of many years.

2. It has 7 manufacturing plants in the country.

3. It owns Chennai Super kings franchise that has helped them build a strong brand value.

4. It is one of the largest cement company in India.

5. It also employs an efficient workforce of around 7500 employees

6. The brand is also associated with IPL cricket team Chennai Super Kings


1. India Cements is alleged to have made controversial investments in Jagati Publications and Bharati Cements

2. Its operations are majorly focused in South India and Maharashtra, so its nationwide awareness is lesser.

3. Its export business is also very small as compared to it competitors in India.


1. It should leverage its leadership in the southern markets to expand its operation all over India.

2. It should also emphasize on increasing its exports to other countries.

3. Policies of the Government would be pro manufacturing sector that would help Indian Cements to grow.


1. It faces strong competition from global and Indian brands.

2. Local players in southern markets are also posing threat to the market leader.



1. ACC Limited

2. Shree Cement

3. UltraTech Cement

4. Ambuja Cement

5. JK Cement


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