Asian Granito SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1025
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SWOT Analysis of Asian Granito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asian Granito

Parent Company

Asian Granito India Limited

Category

Construction Material-Ceramics and Tiles

Sector

Real Estate and Constructions

Tagline/ Slogan

Tiles World

USP

Sustainable production

STP

Segment

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning

A brand Leading the change

SWOT Analysis

Strengths

1. Established in the year 2000, the AGL has emerged as a top brand

2. It has emerged as one of India’s largest groups, with a global footprint across 30+ countries.

3. Its capacity has grown significantly

4. It is India’s fastest growing ceramic, vitrified tile , marble and quartz company.

5. The company is among the world’s 50 most profitable ceramic tile companies.

6. The company has 4000 employees, 4000 Sub-Dealers and even exclusive showrooms

Weaknesses

1. Asian Granito as a brand is less famous when we compare it to Kajaria or Nitco in the Indian Market.

2. It is a lesser experienced company as compared to its competitors.

Opportunities

1. It can strengthen its distribution network to lay more emphasis on its exports.

2. Mergers and acquisitions can also be adopted to build a strong global brand.

Threats

1. It is facing strong competition from local brands.

2. Globally also, many brands are hampering growth of Asian Granito.

Competition

Competitors

1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics


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