H&R Johnson India SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1096
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SWOT Analysis of H&R Johnson India with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

H&R Johnson India

Parent Company

H&R Johnson

Category

Construction Materials-Ceramics and Tiles

Sector

Real Estate and Constructions

Tagline/ Slogan

Redefining Lifestyles, worldwide

USP

Innovative products and services

STP

Segment

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning

Providing Innovative lifestyle to the customers

SWOT Analysis

Strengths

1. H&R Johnson is known to be the only entity in India to offer end-to-end solutions of Tiles, Sanitaryware, Bath Fittings and Kitchens.

2. HRJ along with its Joint Ventures and subsidiaries has a capacity of over 50+ million m2 per annum spread at its manufacturing plants across the country.

3. HRJ offers glazed wall and floor tiles, bath products, kitchens, laminate / engineered wooden flooring, and engineered marble and quartz.

4. Strong financial position of the brand

5. Its pan-India distribution network is one of the largest in the industry and comprises of over 50 modern retail stores called House of Johnson & Johnson Corners besides 1,200 dealers, 15,000 sub-dealers and a large network of retail franchisees

6. Good media advertising through celebrity brand ambassador endorsements

Weaknesses

1. Its export base is lesser than its global competitors as it has restricted presence in American and African countries.

2. Brand awareness of H&R Johnson is lesser as compared to its immediate competitors.

Opportunities

1. It can expand its worldwide operations by mergers and acquisitions.

2. It should go for aggressive advertising to ensure better brand awareness

3. Tie-ups with construction companies can help boost the business

Threats

1. It is facing tough competition from major players in the market.

2. Entering into new countries might be difficult as some countries are not so open to imports

3. Increasing costs of operations and recessions affection the construction industry

Competition

Competitors

1. Kajaria Ceramics Ltd

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics



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