Kajaria SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1237
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SWOT Analysis of Kajaria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kajaria Ceramics

Parent Company

Kajaria Ceramics

Category

Construction Materials-Ceramics and Tiles

Sector

Real Estate and Construction

Tagline/ Slogan

Transform Your World; Create grow innovate

USP

Continuously Innovating company

STP

Segment

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning

Best in technology, design and quality

SWOT Analysis

Strengths

1. Kajaria has been synonymous to innovation and quality for many decades

2. It is the largest manufacturer of Ceramics and Vitrified tiles in India

3. The company offers more than 1200 options to the customers.

4. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.

5. Kajaria ceramics is the only company in India which has won Superbrand award many times

6. It has a multi layered distribution network that gives it a huge advantage over its competitors.

Weaknesses

1. It does not have operations in African and North Asian Countries.

2. Pricing of Kajaria products is a bit higher than its competitors.

Opportunities

1. Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.

2. It should do advertising activities all over the world that would help it increase brand awareness and recall.

3. It can look for mergers and acquisitions to expand its operations.

Threats

1. Many local players are posing a tough competition to Kajaria Ceramics.

2. Globally, many other players have entered into Ceramics industry and made the environment very competitive.

Competition

Competitors

1. H&R Johnson India

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics



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