Kajaria SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1146

SWOT Analysis of Kajaria with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kajaria Ceramics

Parent Company

Kajaria Ceramics


Construction Materials-Ceramics and Tiles


Real Estate and Construction

Tagline/ Slogan

Transform Your World; Create grow innovate


Continuously Innovating company



Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Best in technology, design and quality

SWOT Analysis


1. Kajaria has been synonymous to innovation and quality for many decades

2. It is the largest manufacturer of Ceramics and Vitrified tiles in India

3. The company offers more than 1200 options to the customers.

4. Kajaria tiles come in a wide range of colors and textures to complement bathrooms, kitchens, living rooms, corridors, study rooms etc.

5. Kajaria ceramics is the only company in India which has won Superbrand award many times

6. It has a multi layered distribution network that gives it a huge advantage over its competitors.


1. It does not have operations in African and North Asian Countries.

2. Pricing of Kajaria products is a bit higher than its competitors.


1. Kajaria ceramics can leverage its worldwide operations and expand into African and Asian countries.

2. It should do advertising activities all over the world that would help it increase brand awareness and recall.

3. It can look for mergers and acquisitions to expand its operations.


1. Many local players are posing a tough competition to Kajaria Ceramics.

2. Globally, many other players have entered into Ceramics industry and made the environment very competitive.



1. H&R Johnson India

2. Asian Granito India

3. Nitco Tiles

4. Somany Ceramics

5. RAK Ceramics


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.