Nitco Tiles SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 658

SWOT Analysis of Nitco Tiles with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nitco Tiles

Parent Company



Construction Materials-Ceramics and Tiles


Real Estate and Constructions

Tagline/ Slogan

What the world walks on


Focus on Innovation, Product Quality and Customer Service



Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities


Innovative and High Quality Tiles

SWOT Analysis


1. One of the limited Tiles companies traded on BSE and NSE.

2. It is one of largest manufacturers of floor tiles in India.

3. It has an operational experience of more than 60 years which is a huge advantage over its competitors.

4. The Company exports tiles to countries like Belgium, The Netherlands, Muscat, Saudi Arabia, Bahrain, Qatar, Oman and other European and African countries.

5. Its pan-India presence is facilitated through many offices.

6. Its strong distribution network comprises more than 1100 direct dealers.

7. NITCO has won several awards for innovation and design and Construction World awards.


1. Its presence is not there in American countries while some of its competitive brands are exporting products to American countries.

2. Its distribution network is not as strong as competitors & has limited market share


1. It should do a lot of branding activities that would help increase brand awareness.

2. It can look for mergers in American countries and other parts of the world where it does not have operations.

3. Real Estate sector is growing at a very fast pace that is a good sign for tiles sector.


1. It faces strong competition from other leaders of the market.

2. Different countries have different policies that might change over time, this might impact exports for NITCO Tiles



1. Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Somany Ceramics

5. RAK Ceramics


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