Somany Ceramics SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1255
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SWOT Analysis of Somany Ceramics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Somany Ceramics

Parent Company

SOMANY CERAMICS

Category

Construction Materials-Ceramics and Tiles

Sector

Real Estate and Constructions

Tagline/ Slogan

We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing

USP

Innovative products

STP

Segment

Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders

Target Group

Owners/builders having projects in Urban i.e. Tier I and Tier II cities

Positioning

A Caring and High quality Brand

SWOT Analysis

Strengths

1. Somany Tiles has been into operations since many decades

2. It operates in India, Africa, Middle East, UK and Russia.

3. It has a production capacity of 40+ million square meters annually.

4. In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution

5. It is designated as the Trend Setter in India

6. It is easily an undisputed leader in the world of ceramics

Weaknesses

1. There is a scope of increasing foreign operations in the company’s distribution system.

2. Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.

3. SOMANY tiles are priced a bit higher than normal brands in the category.

Opportunities

1. It can easily take leverage of its Indian leadership and expand its international operational network.

2. Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.

Threats

1. SOMANY tiles does face a tough competition from its competitors.

2. Many regional players are also taking on SOMANY tiles in terms of price.

Competition

Competitors

1.  Kajaria Ceramics Ltd

2. H&R Johnson India

3. Asian Granito India

4. Nitco Tiles

5. RAK Ceramics



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