Hindware SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2158
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SWOT Analysis of Hindware with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hindware

Parent Company

HSIL

Category

Construction Materials- Sanitary ware

Sector

Real Estate and Constructions

Tagline/ Slogan

Design to Desire

USP

Premium quality products

STP

Segment

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

A brand with quality and trust

SWOT Analysis

Strengths

1. HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate

2. It is the first in India to receive the ISI License, back in 1962

3. HSIL has been recognized amongst the top 300 companies in India and has also been rated by Forbes magazine amongst the top 100 small and medium sized companies in the world

4. Hindware has been recognized as a Superbrand consecutively for many years

5. Hindware manufactures 2.7 million sanitaryware pieces each year

6. Hindware possesses the most committed distribution network in India's building products industry.

Weaknesses

1. Hindware is famous majorly in India but around the world, its awareness is lesser.

2. Intense competition means limited market share growth

Opportunities

1. Hindware should leverage its brand equity and come up with brands in new construction materials category by implementing Umbrella Branding.

2. It can build up a strong distribution network to ensure its presence in all the parts of the country

3. Global expansion can help boost business

Threats

1. Hindware is facing a tough competition from regional players in the market.

2. Competitors are offering lucrative schemes to distributors so that they push their products. Hindware should also look for trade promotion schemes.

Competition

Competitors

1. Cera Sanitaryware

2. Roca

3. Jaquar

4. Parryware



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