Jaquar SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 2193

SWOT Analysis of Jaquar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Materials-Sanitaryware


Real Estate and Constructions

Tagline/ Slogan

Experience Bathing; Complete Bathroom Solution


Technically advanced products



Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


Providing customers with Best bathing experience

SWOT Analysis


1. It operates in various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.

2. The company has decades of operational experience.

3. World class brands, products and ranges for residential and commercial purpose

4. It has a significant market share in bath fittings industry

5. Jaquar also has 3 state-of-the-art manufacturing facilities spread over 1 lac sq. mts.

6. It employees trained technicians producing 45,000 faucets a day.

7. Its presence over 5 continents makes it a true global player

8. Strong advertising and marketing activities through TVCs and online media


1. Jaquar products are highly priced as compared to its competitors.

2. Being a market leader, always under the scanner and public eye for any activity


1. It can expand its network worldwide by mergers and acquisitions as it carries a huge brand equity with it.

2. Real estate sector is growing at a huge pace, so this is a good sign for Jaquar to intensely market its products.


1. Low price alternates is a huge challenge that Jaquar has to tacle.

2. It is also facing tough competiton form other leading brands of the country.



1. Hindware

2. Cera Sanitaryware

3. Roca

4. Parryware


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