Parryware SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1132
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SWOT Analysis of Parryware with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parryware

Parent Company

Roca

Category

Construction Materials-Sanitaryware

Sector

Real Estate and Constructions

Tagline/ Slogan

Wow, what a bathroom!

USP

Creative and innovative products

STP

Segment

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

A brand that excites you with its creativity

SWOT Analysis

Strengths

1. Parryware is known as trendsetter by being the first sanitaryware company to launch Cascade cistern which has become a category in itself in the industry.

2. Parryware was the first and only sanware manufacturer that was conferred initially  as “Superbrand”  and “Powerbrand”

3. It has 5 manufacturing units across India and continues to be a leader in its own segment.

4. Its path-breaking concepts like Dual Flush and Anti-microbial surfaces established Parryware as the foremost and the most respected sanitaryware brand in the country.

5. It operates in overseas markets of South Africa, Sri Lanka, the Middle East and a host of other countries.

6. Ceramic World ranked it as the 10th best sanitaryware manufacturer in the world

Weaknesses

1. Parryware is a subsidiary of Roca which not many people know. So, there is a lack of communication about the same.

2. It should do more advertising activities as its market share is limited

Opportunities

1. It should leverage the Brand Equity of Roca and expand in more international markets.

2. It can enter into new markets by mergers so that it gets a worldwide presence in almost all the countries.

Threats

1. Parryware is facing very strong competition from regional players in the sanitary sector.

2. Parryware might get dissolved as a brand into Roca.

Competition

Competitors

1. Hindware

2. Cera Sanitaryware

3. Roca

4. Jaquar



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