Roca SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1013

SWOT Analysis of Roca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Construction Materials-Sanitaryware


Real Estate and Constructions

Tagline/ Slogan



High quality products



Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas


Progress, reliability, excellence and leadership

SWOT Analysis


1. It has decades of operational experience since 1929 that gives it a huge advantage over others.

2. It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.

3. It has won around 40 awards from various different organizations.

4. It has a wide portfolio of products when compared to its competitors.

Roca is one of the organizations that puts very high emphasis on Water conservations.

5. Global presence of the brand is spread across 130+ countries

6. Media and advertising in newspapers and TVCs have resulted in strong brand image


1. Being a market leader, it is always under scrutiny for its operations

2. The brand has limited market share growth due to intense competition from brands and local players


1. Roca should look for mergers and acquisitions to expand its worldwide operations.

2. Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.


1. Strong competition from local and global brands is a challenge for Roca.

2. Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.



1. Hindware

2. Cera Sanitaryware

3. Jaquar

4. Parryware


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