Roca SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 1790
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SWOT Analysis of Roca with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Roca

Parent Company

Roca

Category

Construction Materials-Sanitaryware

Sector

Real Estate and Constructions

Tagline/ Slogan

-

USP

High quality products

STP

Segment

Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders

Target Group

General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas

Positioning

Progress, reliability, excellence and leadership

SWOT Analysis

Strengths

1. It has decades of operational experience since 1929 that gives it a huge advantage over others.

2. It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.

3. It has won around 40 awards from various different organizations.

4. It has a wide portfolio of products when compared to its competitors.

Roca is one of the organizations that puts very high emphasis on Water conservations.

5. Global presence of the brand is spread across 130+ countries

6. Media and advertising in newspapers and TVCs have resulted in strong brand image

Weaknesses

1. Being a market leader, it is always under scrutiny for its operations

2. The brand has limited market share growth due to intense competition from brands and local players

Opportunities

1. Roca should look for mergers and acquisitions to expand its worldwide operations.

2. Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.

Threats

1. Strong competition from local and global brands is a challenge for Roca.

2. Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.

Competition

Competitors

1. Hindware

2. Cera Sanitaryware

3. Jaquar

4. Parryware


The table above concludes the Roca SWOT analysis along with its marketing strategy and brand parameters.

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