Roca SWOT Analysis
Roca is one of the leading brands in the real estate and construction sector. Roca SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Roca:
Quick Glance:
Roca Strengths
- It has decades of operational experience since 1929 that gives it a huge advantage over others.
- It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.
- It has won around 40 awards from various different organizations.
- It has a wide portfolio of products when compared to its competitors.
- Roca is one of the organizations that puts very high emphasis on Water conservations.
- Global presence of the brand is spread across 130+ countries
- Media and advertising in newspapers and TVCs have resulted in strong brand image
Above are the strengths in the SWOT Analysis of Roca. The strengths of Roca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Roca Weaknesses
- Being a market leader, it is always under scrutiny for its operations
- The brand has limited market share growth due to intense competition from brands and local players
These were the weaknesses in the Roca SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Roca Opportunities
- Roca should look for mergers and acquisitions to expand its worldwide operations.
- Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.
Above we covered the opportunities in Roca SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Roca Threats
- Strong competition from local and global brands is a challenge for Roca.
- Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.
The threats in the SWOT Analysis of Roca are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Roca SWOT analysis.
Continue reading more about the brand/company.
About Roca
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Roca Overview | |
|---|---|
| Parent Company |
Roca |
| Category |
Construction Materials-Sanitaryware |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality products |
| Roca STP | |
| Segmentation |
Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders |
| Target Market |
General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas |
| Positioning |
Progress, reliability, excellence and leadership |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Roca. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
