MAB Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 348
Advertisements

SWOT Analysis of MAB Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAB Corporation

Parent Company

MAB Corporation

Category

Creates, owns and manages property assets and built environments

Sector

Integrated property developer

Tagline/ Slogan

Quality and timely delivery

USP

Established reputation for quality & delivering outstanding projects

STP

Segment

Property development

Target Group

Develops commercial, residential, retail and industrial  properties

Positioning

Quality and reputation for delivering outstanding projects

SWOT Analysis

Strengths

1. Existing distribution and sales networks

2. High barriers of market entry

3. Established track record of creating outstanding public places.

4. Enviable reputation for quality.

5.In a joint venture with Gibson Property Corporation (GPC), MAB has now embarked on its largest and most visionary development

6.Excellent financial rating.

Weaknesses

1. The business is present only in Australia and has revenues only from one area

2. Intense competition means limited market share growth

Opportunities

1.Growing economy

2.New acquisition  to make the company stronger

3.Global markets, new markets

4.income level is at a constant increase

5.Automated few areas and thereby decreasing labor costs

6.More joint ventures with competitors to grab the bigger projects

Threats

1. Declining financial capacity

2.Tax changes

3.Increasing rates of interest

4.External business risks

5.Increasing costs

6.Increasing wage rates might decrease profits

Competition

Competitors

1.Nolan Properties Investments

2.Conder Tower Pty Ltd

3.Harbour One Tower Pty Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.