MAB Corporation SWOT Analysis, USP & Competitors

Posted in Real Estate and Construction, Total Reads: 316

SWOT Analysis of MAB Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAB Corporation

Parent Company

MAB Corporation


Creates, owns and manages property assets and built environments


Integrated property developer

Tagline/ Slogan

Quality and timely delivery


Established reputation for quality & delivering outstanding projects



Property development

Target Group

Develops commercial, residential, retail and industrial  properties


Quality and reputation for delivering outstanding projects

SWOT Analysis


1. Existing distribution and sales networks

2. High barriers of market entry

3. Established track record of creating outstanding public places.

4. Enviable reputation for quality.

5.In a joint venture with Gibson Property Corporation (GPC), MAB has now embarked on its largest and most visionary development

6.Excellent financial rating.


1. The business is present only in Australia and has revenues only from one area

2. Intense competition means limited market share growth


1.Growing economy

2.New acquisition  to make the company stronger

3.Global markets, new markets

4.income level is at a constant increase

5.Automated few areas and thereby decreasing labor costs

6.More joint ventures with competitors to grab the bigger projects


1. Declining financial capacity

2.Tax changes

3.Increasing rates of interest

4.External business risks

5.Increasing costs

6.Increasing wage rates might decrease profits



1.Nolan Properties Investments

2.Conder Tower Pty Ltd

3.Harbour One Tower Pty Ltd.


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